Privacy & Cookie Policy

Last updated: 20 April 2026

4VIA™ is operated by Fanacci UK Ltd. We operate this website, online store, and related services in order to provide you with our products and services. Our store is powered by Shopify, which enables us to provide our website, checkout, and ecommerce services to you.

This Privacy & Cookie Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, use our services, place an order, subscribe to our communications, contact us, or otherwise interact with us.

If there is any conflict between this Privacy & Cookie Policy and our Terms of Service in relation to personal data, this Privacy & Cookie Policy will apply.

Please read this Privacy & Cookie Policy carefully. By using our website or services, you acknowledge that you have read and understood this Privacy & Cookie Policy.

1. Who we are

4VIA™ is operated by Fanacci UK Ltd
Company Number: 13304136
Registered office: 128 City Road, London, EC1V 2NX, United Kingdom
Email: care@4viahealth.com

For the purposes of applicable data protection law, Fanacci UK Ltd is the controller of your personal data.

2. Personal data we collect

When we use the term “personal data”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with us, we may collect the following categories of personal data:

Information you provide directly

• your name;
• billing address;
• shipping address;
• email address;
• telephone number;
• account details;
• order details;
• subscription details;
• communications you send to us;
• information you provide when signing up to newsletters, promotions, waitlists, restock alerts, or other communications.

Payment and transaction information

• payment status;
• transaction details;
• order value;
• payment confirmation;
• billing-related records.

Payments are processed securely by third-party payment providers, including Shopify Payments and/or Stripe. We do not store full payment card details on our own servers.

Information collected automatically

• IP address;
• browser type;
• device type;
• operating system;
• website usage data;
• pages viewed;
• browsing behaviour;
• referring website or source;
• cookie and similar tracking data.

Information from third parties

We may receive limited personal data from third parties that help us operate our business, such as service providers supporting payments, ecommerce functionality, communications, analytics, fulfilment, delivery, customer support, and operations.

3. How we collect personal data

We may collect personal data:

• directly from you when you place an order, create an account, subscribe, complete a form, contact us, or otherwise interact with us;
• automatically through your use of our website and services, including through cookies and similar technologies;
• from service providers that support our website, payments, communications, analytics, marketing, fulfilment, and operations;
• from partners or third parties where permitted by law.

In some cases, we may already hold personal data relating to you because you previously purchased from, enquired about, or interacted with another brand or trading activity operated by Fanacci UK Ltd.

Where permitted by applicable law, we may use that information for account administration, customer service, record-keeping, business continuity, fraud prevention, legal compliance, and other compatible internal business purposes.

If we use personal data originally collected through another Fanacci UK Ltd brand in connection with 4VIA™ communications, we will do so only where we believe we have an appropriate lawful basis and are permitted to do so under applicable data protection and electronic marketing laws.

If you would like more information about this, or would like to object to such use, you can contact us at care@4viahealth.com.

4. How we use your personal data

Depending on how you interact with us, we may use your personal data for the following purposes:

To provide our products and services

• process and fulfil your orders;
• manage payments;
• arrange shipping and delivery;
• manage subscriptions and recurring billing;
• process returns, refunds, and cancellations;
• maintain your account;
• provide customer support;
• send service-related communications.

To improve and personalise your experience

• remember your preferences;
• improve our website, products, and services;
• analyse how our website is used;
• provide a more relevant shopping experience;
• recommend products related to your browsing or purchase activity.

For marketing and communications

• send you updates, promotions, and marketing communications where permitted;
• send restock notifications or requested product updates;
• measure the effectiveness of campaigns;
• support advertising and remarketing where permitted.

For security and fraud prevention

• protect our website, services, customers, and business;
• detect, investigate, prevent, or take action regarding fraud, misuse, security incidents, unlawful activity, or harmful behaviour;
• authenticate accounts and transactions.

For legal and regulatory reasons

• comply with legal, regulatory, tax, accounting, and compliance obligations;
• respond to lawful requests from regulators, courts, law enforcement, or public authorities;
• enforce our terms, policies, and legal rights.

5. Our lawful bases for processing

We process personal data under one or more of the following lawful bases:

Contract

Where processing is necessary to:

• process your order;
• provide our services;
• manage subscriptions;
• respond to pre-contract enquiries;
• handle returns, refunds, and delivery issues.

Legal obligation

Where processing is necessary for us to comply with legal or regulatory obligations.

Legitimate interests

Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include:

• running and improving our website and business;
• customer service;
• analytics and performance monitoring;
• fraud prevention and website security;
• sending service communications;
• marketing our own similar products where permitted by law.

Consent

Where we rely on your consent, including for:

• certain marketing communications;
• certain non-essential cookies and tracking technologies;
• optional sign-ups and promotional forms.

You may withdraw your consent at any time.

6. Marketing communications

If you sign up to receive marketing from us, we may send you emails or other communications about 4VIA products, launches, offers, and updates.

You can unsubscribe from marketing communications at any time by:

• clicking the unsubscribe link in any marketing email; or
• contacting us at care@4viahealth.com.

If you opt out of marketing, we may still send you non-promotional communications relating to your orders, subscriptions, account, or customer service matters.

7. How we disclose personal data

We do not sell your personal data.

We may disclose your personal data to trusted third parties where necessary to operate our business and provide our services. This may include:

• ecommerce platform providers;
• payment processors;
• email and communications providers;
• fulfilment, warehousing, shipping, and logistics providers;
• customer support and operational tools;
• analytics providers;
• advertising and marketing partners;
• professional advisers, insurers, auditors, or regulators;
• public authorities or law enforcement where required by law;
• buyers, investors, or advisers in connection with a business reorganisation, merger, sale, or similar transaction.

We may also disclose personal data:

• where you direct or request us to do so;
• where you consent to the disclosure;
• where necessary to protect our rights, users, business, or services.

8. Relationship with Shopify

Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to operate our website, store, and checkout.

As part of providing these services, Shopify may process personal data relating to your access to and use of our store, including information submitted through the checkout and related store functionality.

Information you submit through our store may be transmitted to and processed by Shopify and parties acting on Shopify’s behalf, including in countries outside the United Kingdom.

To learn more about how Shopify processes personal data, please refer to Shopify’s own privacy information.

9. Internal systems and operational tools

We may use internal systems and tools to manage customer accounts, subscriptions, payment statuses, operational records, support history, fraud prevention, and business continuity.

These systems are intended to store only the information necessary for account management, support, billing continuity, fraud prevention, and business operations. We do not store full payment card details on our own servers.

10. Cookies and similar technologies

We use cookies and similar technologies to help operate, secure, and improve our website and services.

These technologies may be used to:

• keep the website functioning properly;
• remember your preferences;
• understand how visitors use our website;
• measure website performance;
• analyse traffic and customer interactions;
• support marketing, advertising, and remarketing where permitted.

We may use cookies and similar technologies through Shopify, Google Analytics, Meta Pixel, and other service providers that support website functionality, analytics, and advertising.

Some cookies are necessary for the website to function properly. Other cookies are optional and may be used only with your consent where required.

You can manage certain privacy and cookie preferences through the tools made available on our website, including our cookie banner or preference settings, and through your browser settings.

Please note that disabling certain cookies may affect the functionality or performance of parts of the website.

11. Third-party websites and links

Our website may contain links to third-party websites, tools, services, or platforms.

We are not responsible for the privacy, security, content, or practices of third-party websites or services. If you choose to visit or use them, you should review their own privacy policies and terms.

12. Children

Our website and products are intended for adults. We do not knowingly collect personal data from children.

If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps.

13. Security

We take reasonable technical and organisational measures designed to protect your personal data against unauthorised access, misuse, loss, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

We recommend that you do not send sensitive or confidential information through unsecured channels.

14. Data retention

We retain personal data only for as long as necessary for the purposes described in this Privacy & Cookie Policy, including to comply with legal, tax, accounting, regulatory, and operational requirements.

When deciding how long to retain personal data, we consider:

• the type of personal data;
• the purpose for which it was collected;
• the sensitivity of the data;
• legal and regulatory obligations;
• limitation periods for legal claims;
• whether the data is needed to protect our customers, services, or business.

For example:

• order and transaction records may be retained for accounting, tax, and legal purposes;
• customer service records may be retained to manage support and disputes;
• marketing data may be retained until you unsubscribe or object;
• cookie data may be retained according to the settings and duration of the relevant cookies.

When personal data is no longer needed, we delete it or anonymise it where appropriate.

15. Your rights and choices

Depending on where you live and the circumstances, you may have some or all of the following rights:

• the right to access your personal data;
• the right to request correction of inaccurate data;
• the right to request deletion of your personal data;
• the right to request restriction of processing;
• the right to object to certain processing;
• the right to request portability of your personal data;
• the right to withdraw consent where processing is based on consent;
• the right to manage your marketing preferences.

If you would like to exercise any of your rights, please contact us at care@4viahealth.com.

We may need to verify your identity before processing your request.

We will not discriminate against you for exercising your rights.

If you are unhappy with how we handle your personal data, you may also complain to the Information Commissioner’s Office (ICO) or your local data protection authority where applicable.

16. International transfers

Your personal data may be transferred to, stored in, or processed in countries outside the United Kingdom.

Where we transfer personal data internationally, we take steps designed to ensure that appropriate safeguards are in place where required by law, including recognised transfer mechanisms where appropriate.

17. Changes to this Privacy & Cookie Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our business, services, legal obligations, or how we process personal data.

The latest version will always be posted on this page with the updated date shown at the top.

18. Contact us

If you have any questions about this Privacy & Cookie Policy or how we handle your personal data, please contact us at:

4VIA™ / Fanacci UK Ltd
128 City Road, London, EC1V 2NX, United Kingdom
Email: care@4viahealth.com